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SmallBiz Articles
My goal with the Fran Tarkenton Show on SiriusXM is to make us all smarter. I want to get smarter, and I want to help everyone else learn something and get smarter, too. I have two guests coming up this Monday night that I’m very excited about, and I hope you will be, too!
1) Small businesses are the real engine of the American economy. And my passion for small business has been behind so many of the things I’ve been doing lately!
When you start out in business, you’re faced with a lot of things that you have to do, from products to legal requirements to accounting and on and on. One of the important tasks before you is design. Your logos, your products, the look and feel of your store or people contribute to your brand. When you incorporate great design into your business, it can really help your brand and grow your customer base.
A successful small business has to be all about the customer. Your products and services have to offer real value to the customer, and the customer experience should be great. When you are doing those two things, it gets easier to get that one more customer that you need to make it. But key to that great customer experience is managing customer expectations.
As a small business entrepreneur, your goal is always to find more customers. But when you are marketing your company and developing your business’s brand, you can’t just think about the short term and immediate effects; you have to consider the long term, too.
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